Sustainability @BU

About: BU's in-house initiative towards reducing its large carbon footprint

Idea: To intrinsically integrate sustainable micro-actions into one's BU experience by personalizing it with a college-centric mindset. 

"It's what you do."

transit ads

Vomit: Outdoor media concept

Idea: To capture attention by invoking feelings of disgust and surprise; we placed fake vomit in popular spots around BU, then tied in the project tagline "it's what you do" as a simple take-away point. 

Credits

Copy/Art: Ronny Mitra