The Chicken and Rice Guys

About: A quick-service food truck serving hearty mediterranean and halal street cuisine

Problem: "Chicken and Rice" is much more elaborate than the name suggests but people don't tend to understand what kind of food it is 

Solution: Visualize the cuisine/flavor profile and juxtapose it to the plain-sounding name "Chicken and Rice"

"Let your eyes be the judge"

MAGAZINE spread

OUT-OF-HOME Concept: Caution SIGNS

About: Created caution signs (similar to "Caution: Wet Floor" signs) to place in vicinities of Truck and Pop-up locations. 

FOOD TRUCK MOCK-UP

FACEBOOK COVER PHOTO

Print Objects/Social Graphics

Social Graphics

Credits

CW/AD: Raunaq Mitra

Photography: Steven Colicelli

Note: All final deliverables were utilized by the upper management of The Chicken and Rice Guys