Nirvana Indian Kitchen
About: Nirvana is my family’s Indian Restaurant here in Seoul. Along with setting up the family business as the CEO and running the day-to-day operations, I also took responsibility for all marketing products in a fully independent project.
Deliverables: Logo, Website, Business Cards, Menu, Various Prints, Outdoor Signage
Logo Design
Website
This website was made with Squarespace. The most important information (contact info, hours, location) was highlighted in the mobile information bar. Our social media links and special announcements could be seen in a floating announcement bar, which meant that all our key info was always within the users reach. Other items in the website included our Menu and the origin of our Restaurant.
Menu
The first version of the menu was clear and minimal, with few pictures. I observed that customers unfamiliar with the cuisine had difficulty making choices. The design of this menu also led people to opt for the set, which was positioned at the front.
The revised version of the menu was more visual. This menu was able to drive customers towards our most popular dishes. The item prices were raised, but we started a discounted lunch set during peak hours. This caused massive word of mouth and drove many people to the restaurant at lunch time.
Business Cards - Restaurant
Business Cards - Personal
Outdoor Banners
Food Photography
Outdoor Signboard
Pamphlet
Poster
Welcome Poster
Marketing Flyer - Korean
Tri-Fold Takeout Menu
(Outside)
(Inside)